You start out by bemoaning the onboarding experience and then move on to portability and then speak up the idea servers should just be relays and browsers should be the new world order.
Yes, onboarding definitely needs to be improved.
Yes, portability can be improved. Lemmy falls short of Mastodon and not even Mastodon is perfect.
But, what mastodon does so is foster does do excellently is foster the idea that social media is a tool and that users shouldn’t be overly attached. Also, perhaps if we learn to value servers, so not treat them as mere relays, perhaps we’ll be able to teach value and independence.
The problem is, too many people keep trying to think, how can we make the Fediverse relevant in the modern world? And the better question is, how can we redefine the modern world? How can we normalize the idea of cooperative servers? Whether friends, towns, cities, etc. How can we make it so the people running the servers that host our communities are committed and engaged and not running them at a deficit? I would even go as far as to say that there should be government schemes to repurpose old computers into mini servers and that governments should give everyone a domain like NAME.TOWN.CITY and everyone can run a personal server and get used to it and then they can grow from there.
I agree with pretty much everything you’ve stated except for:
The problem is, too many people keep trying to think, how can we make the Fediverse relevant in the modern world?
I dont think this is a problem. The fediverse accomplishes exactly what it sought to do, a decentralized social network. This is uncharted territory and has been working out surprisingly well. I thought I would be off this 2 months after reddit killed 3rd party clients, but here I am!!
the minute we start to push growth at any cost is the minute the fediverse quality declines, in my opinion.
My idea is actually instead of marketing lemmy and mastodon, like “join Lemmy!” Or “Join Mastodon!” Market each individual instance separately.
After speaking with non-technical friends, I began to think how the key to marketing, onboarding, and growth will be to reduce the friction of the fediverse. The technical aspects of the fediverse (such as instances) and even the word “fediverse” itself should be behind a curtain.
Unfortunately, Lemmy’s current default frontend does not do a good job at welcoming non-technical users (i.e. needing to find and select instances, fediverse jargon, etc.). Not to mention the lack of common accessibility features
Ultimately, I think the 3rd party devs building accessible and frictionless frontends will be key in this respect.
With that being said, I think a better marketing strategy is to say “join this app” (which connects them to the Lemmy/Mastodon network) because I imagine the bounce rate of the default Lemmy onboarding is not great.
Also instances aren’t really helpful in this regard either. “Feddit” just sounds like “fake reddit” and it carries that reddit baggage. “Lemmy.world” and “lemmy.ml” has lemmy in the name so you have to explain lemmy which is off-putting. Stuff like Beehaw, Sopuli, etc, do well. I think Beehaw is actually a good example as well as it has it’s own personal identity as well as being a federated forum.
