Maybe it’s because I hate ads in general, but I don’t see what makes this one different than the other vapid ads forced on me. Seems no worse than them, so I don’t understand the uproar. Ads are frequently stupid and follow popular trends; big deal. You could have Scorsese direct a commercial and I’d still think it’s stupid.
Some of us don’t like watching beloved musical instruments destroyed. We also don’t like how so many people think watching TikTok on an iPad is “music”.
When my father died, my sister didn’t give a shit about the house. She just wanted the guitar - which our father (a drummer) inherited when the lead guitarist in his band died. The guitarist had two dozen guitars but was his favourite.
It’s close to a century old, nobody knows what trade secrets the luthier who created it used to get that sound, and no other instrument sounds the same. It’s been used on stage in countless live performances on every continent in the world and has been used to record over a hundred songs in professional recording studios. It was used to play music at the funeral of both the previous owners and it’s literally impossible to replace.
I get it, not every instrument is that special… but this instrument wasn’t that special either when the first guitarist ever picked it up. Nearly all instruments have the potential to become that special… and Apple created a video dedicated to destroying a bunch of them while also implying that listening to an MP3 is as good as an actual instrument. No way.
How do you get through life being so sensitive?
I thought it was kinda cool.
It was a cool visual but I have to admit it felt wrong destroying all of the stuff for a cool visual. The iPad will never replace real world experiences. It can help produce art and music but real world objects can never be replaced by digital replicated ones. Using real paint, playing a real instrument, or playing an original arcade game is just not the same on an iPad. I love technology but certain thing can just not be replicated.
Interpreting that into the ad is just seeking for something to be annoyed about.
Originally I watched the ad and couldn’t see what was wrong with it (from the perspective of a relatively isolated software developer).
However the top comment on the Verge summed it up in a way I understood, making comparisons to the crushing of various creative devices in the ad (instruments, cameras, paints etc) and the current creative landscape in reality (game studios, music production etc).
With that in mind, the timing is pretty poor IMO and feels quite insensitive to creative individuals
What’s a word for something beyond soft?
