I thought this group may enjoy this read about a suggestion on an option to take in the Google antitrust lawsuit. Of particular interest is that certain groups feel that the “right” approach is that everyone should be able to surveil the population, Google-style and the choice quote:

The judge repeats some of the most cherished and absurd canards of the marketing industry, like the idea that people actually like advertisements, provided that they’re relevant, so spying on people is actually doing them a favor by making it easier to target the right ads to them.