Earlier this month, Borderlands arrived in theaters to horrendous reviews and bad box office numbers. At the time, many assumed it might be the biggest cinematic dud of 2024. But, that title is now held by the newly released Crow reboot.
The idea of rebooting The Crow was already a strange and controversial one. Sure, the original 1994 film was a small but profitable hit, but it is more widely known for the tragedy surrounding the death of Brandon Lee during its production. The following sequels to the OG Crow failed to find success. Most people believed it was wrong to even reboot the series. Yet, Hollywood went ahead and made a reboot anyway. And what do you know, it’s flopping hard!
The Crow reboot released on August 23 to negative reviews from critics and moviegoers. After its opening weekend, it only earned $4.6 million domestically at the box office. Yikes! In comparison, Borderlands made over $8.5 million during its first weekend.
After about five days in theaters, The Crow has made less than $10 million. Meanwhile, Borderlands—which is reportedly already getting a home release in late August—is sitting at a cool $25 million worldwide at the box office.
why advertise bad movies? just a waste of money doing marketing
Why create bad movies? It’s a waste of money in the first place.
Well the Borderlands movie gave a bunch of Hollywood socialites a vacation in Budapest before the covid restrictions were completely released in California… So probably for reasons like that.
Well they don’t always know ahead of time the movie will be bad, but once the movie is finished or nearly finished they can watch the movie and decide if it’s worth a lot of marketing or not
While true it also becomes a self fulfilling prophecy though.
Because our metric for good and bad is whether or not a large number of people payed to see it.
Hollywood Accounting might see it as a loss, but sometimes they seem to want to kill a project for shits and giggles, like they did to Treasure Planet.
You want to know how to make almost every movie a good movie? Target the correct audiences.