More specifically, are we seeing companies breached due to their (obvious?) security flaws, hackers getting better at what they do, or a combination of both?
What is the future of security for these large companies that we put our trust into that our data is safe?
It won’t become the norm, it is the norm. Security is incredibly hard and nothing is truly secure. If someone wants in badly enough they’ll get in.
Keep your sensitive data in house, encrypt and back it up off site.